Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Társadalomkutató- és Előrejelző Intézet
2015
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| Series: | GAZDASÁG ÉS TÁRSADALOM
2015 No. 3 |
| Subjects: | |
| Online Access: | http://publicatio.uni-sopron.hu/754 |
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