Scientific Evaluation of Sound Branding as an Integrative Part of Brand Management

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Bibliographic Details
Main Authors:	Jäger Clemens, Jäger Tina (Author), Hofmann Daniela (Author), Bensch Tino (Author)
Format:	Article
Published:	Társadalomkutató- és Előrejelző Intézet 2011
Series:	GAZDASÁG ÉS TÁRSADALOM 2011 No. 3-4
Subjects:	gazdálkodás- és szervezéstudományok
Online Access:	http://publicatio.uni-sopron.hu/1028
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