Impacts of Customer Relationship Management (CRM) on Development of Corporations
In markets with highly competitive pressure, like in the packaging industry, companies can only secure their existence by building and assuring long-term competitive advantages via the use of Customer Relationship Management (CRM). The primary goal of CRM is an increase of the corporate value via hi...
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| Main Author: | Moser Martin |
|---|---|
| Other Authors: | Székely Csaba (Thesis advisor) |
| Format: | Manuscript essay |
| Published: |
2021-05-14
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| Subjects: | |
| Online Access: | http://doktori.uni-sopron.hu/772 |
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