Szent András Fogadó marketingkoncepció tevékenységének a feltérképezése
My thesis is about the complete presentation of the Szent András Inn, the Inn's location in the territory and its sales strategy. With my thesis I would like to introduce the activities of the Inn and the tasks it has. In addition, the external environment of the organization, from which we get...
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| Format: | Manuscript essay |
| Language: | Hungarian |
| Published: |
2019
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| Summary: | My thesis is about the complete presentation of the Szent András Inn, the Inn's location in the territory and its sales strategy. With my thesis I would like to introduce the activities of the Inn and the tasks it has. In addition, the external environment of the organization, from which we get a picture of travel habits, is of course also presented in the internal environment. In the course of my thesis I also examined the marketing tools used by the organization to boost the region, the strengths and dangers we have to face in the Fertő region. The reason I chose this topic was because tourism marketing was the closest to me during my studies. |
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