Werbewirkungsforschung mit Bezug auf die Fernsehwerbung

My thesis focuses on the research into the impact of TV advertising. My personal interest in the topic was kindled by the ubiquity of advertising, so I was motivated to delve into it by examining the impact of advertising in order to find out how advertisements and commercials influence our life. If...

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Bibliographic Details
Main Author: Pungor Martina
Other Authors: Joób Márk (Thesis advisor)
Format: Manuscript essay
Language:No linguistic content
Published: 2016-10-12
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