Werbewirkungsforschung mit Bezug auf die Fernsehwerbung
My thesis focuses on the research into the impact of TV advertising. My personal interest in the topic was kindled by the ubiquity of advertising, so I was motivated to delve into it by examining the impact of advertising in order to find out how advertisements and commercials influence our life. If...
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| Format: | Manuscript essay |
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2016-10-12
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