Papp-Váry Árpád & Szabó-Kákonyi Anett. (2015). Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago.
Chicago Style (17th ed.) CitationPapp-Váry Árpád and Szabó-Kákonyi Anett. Are There No New Ad Techniques Under the Sun? – How the Methods Presented to Us Today as 'New Discoveries' Appeared in Hungarian Advertising Literature a Century Ago. Társadalomkutató- és Előrejelző Intézet, 2015.
MLA (8th ed.) CitationPapp-Váry Árpád and Szabó-Kákonyi Anett. Are There No New Ad Techniques Under the Sun? – How the Methods Presented to Us Today as 'New Discoveries' Appeared in Hungarian Advertising Literature a Century Ago. 2015.
Warning: These citations may not always be 100% accurate.