Impacts of Customer Relationship Management (CRM) on Development of Corporations
In markets with highly competitive pressure, like in the packaging industry, companies can only secure their existence by building and assuring long-term competitive advantages via the use of Customer Relationship Management (CRM). The primary goal of CRM is an increase of the corporate value via hi...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript essay |
| Published: |
2021-05-14
|
| Subjects: | |
| Online Access: | http://doktori.uni-sopron.hu/772 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!