Development of a promotion based on a study of consumer preferences in the beer market
For my thesis work, I wanted to choose a topic that can be connected to my studying direction and which can cover many topics of marketing and management. First I will analyze the theoretical background of promotion development. I will find out which types of analyses exists, how we should prepare f...
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| Format: | Manuscript essay |
| Language: | English |
| Published: |
2019-12
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