Marketing információs rendszerek az Egis Gyógyszergyár Zrt. gyakorlatában

Choosing the topic of my degree thesis was inspired by my interest to the marketing activites. Another inspiration was that there were not any writings about the marketing informational system, resp. about the function of the Egis Pharmaceuticals. This area is waiting for discovery. This interest an...

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Bibliographic Details
Main Author: Szőke Lászlóné
Other Authors: Némethné Tömő Zsuzsanna (Thesis advisor)
Format: Manuscript essay
Language:Hungarian
Published: 2015-11
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